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Today saw the launch of Breedr; a new end-to-end digital booking platform that was built to meet the specific demands of breeders and stud farms alike.&nbsp; The new software is free to access for all industry participants and will seamlessly integrate with Prism&rsquo;s own Breeding portal.
Breedr sets to offer a more efficient paperless and cost effective alternative to the current breeding process.&nbsp; The new platform is set to provide cost savings for everyone in the industry by streamlining the process and reducing handling costs.
&ldquo;We have been working with Tom on this platform for a while now. After making some enhancements to our Stallion Roster module, we saw the value of an integrated approach where we connect the breeders and stud masters more directly,&rdquo; said Prism Founder Allan Bennetto. &ldquo;It's been great to see the development really come to life and I have no doubt Tom and his new platform will be a long overdue and welcome innovation for this year's breeding season.&rdquo;&nbsp;
Read the press release below for more information: JOIN THE BREEDR REVOLUTION. NEW SOFTWARE LAUNCHED TO TRANSFORM THOROUGHBRED BREEDING INDUSTRY.&nbsp;
Breedr, a new end-to-end digital booking platform, is set to revolutionise the thoroughbred breeding industry. Specifically built to benefit both breeders and stud farms alike, this innovative new software is free for all industry participants to access, created to simplify the booking process.&nbsp;
Launched today, Breedr uses the latest technology to offer the industry a streamlined and paperless option to the current booking process. According to founder Tom Seymour, Breedr was created by the desire to source innovative solutions that provide practical efficiencies and cost savings to everyone in the industry. &ldquo;Our goal is to offer streamlined options to existing practices &ndash; some booking systems haven&rsquo;t changed in 30 years. Same outcome, just a more modern pathway. I feel we have achieved that in spades,&rdquo; Seymour said.&nbsp;
&ldquo;Once a mating plan is decided upon, booking a mare to a stallion should be as easy as booking a flight on Webjet &ndash; anytime, anywhere, efficient for the passenger (breeder), efficient for the airline (stud).&rdquo;&nbsp;
Breedr aligns with the most advanced technology and data providers in the market; Arion will provide the mare data and pedigrees; DocuSign the e-Signature contracts; and Prism, providing the digital Stallion Management interface. The technology is so advanced it allows studs to pick and choose any part of the system they wish to utilise and can run alongside any existing software programs.&nbsp;
As the recent COIVD-19 pandemic proved, businesses need to be able to function remotely and adapt to their staff&rsquo;s needs. Being a cloud-based platform, this gives Breedr users the ability to login securely from anywhere, at any time. After today&rsquo;s launch, the focus for the next three months in the lead up to the season, will be working with new users to customise the system to the needs of each breeder and stud farm. The beauty of the software behind Breedr is that it is extremely tailorable and can easily expand to cater for any future requirements of the industry.&nbsp;
Founder Tom Seymour is hopeful that by providing free access to these digital tools, smaller industry participants, the backbone of the industry, will have the opportunity to develop more sustainable business models. The Breedr efficiencies will save costs and free up administrative workloads that can otherwise be reinvested back into the welfare of the horses and the people committed to their care.&nbsp;
To get the Breedr advantage, register your mare or stallion today at www.breedr.horse or email info@breedr.horse. END. Any media queries please direct to Tom Seymour (+61) 414 896 988

Announcing The New Breedr Platform: A Welcome Innovation For The Breeding Industry

Yassy Nishitani is now using Prism to manage his stable&rsquo;s communications and operations.&nbsp;&nbsp;
Yassy is an extremely popular Apple Isle based jockey and trainer.&nbsp; He is known to ride the horses he trains in races whenever he can.&nbsp; Yassy became the first dual licence-holder to get a winner in Tasmania when Col&rsquo;s Hero scored at Elwick back in April 2017.&nbsp; His passion for racing is shared by his wife Ayana who owns some of the horses under his care.&nbsp;&nbsp;
Learn more about Yassy by visiting his <a href="https://www.facebook.com/YassyNishitani/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.facebook.com/YassyNishitani/&amp;source=gmail&amp;ust=1591186338948000&amp;usg=AFQjCNEOIYIl2-Ejzty88WFfTGH14lm95w">Facebook page</a>.

Yassy Nishitani Finds The Line With Prism

Warrnambool based Trainer, Maddie Raymond, is using Prism to manage her stable&rsquo;s communications and finances.&nbsp;&nbsp;
Maddie who is well-known for riding, caring &amp; strapping 2015 Melbourne Cup winner, Prince of Penzance, received her Trainers Licence in January this year and signed up to Prism straight away.&nbsp; Her passion for horses stemmed from her childhood.&nbsp; She started riding ponies and by 13 had her first thoroughbred mare sparking her lifelong love affair with thoroughbreds.&nbsp; Her first taste of working in the racing industry was when she scored a job with Warrnambool trainer Matthew Williams.&nbsp; Maddie further developed her knowledge and experience by later working for the likes of Darren Weir, David Hayes and Lindsey Smith in Foreman and Assistant Trainer roles.&nbsp; She also spent six months in Ireland at champion trainer Willy Mullins stables.&nbsp;&nbsp;
Maddie has made every post a winner so far in her short time as a fully fledged Trainer.&nbsp; It didn&rsquo;t take her long at all to notch up her first winner when Lil&rsquo; Angel saluted the judge in February.&nbsp; Pacodali is also one of the better horses Maddie currently trains.&nbsp;&nbsp;
To learn more about Maddie Raymond follow her through <a href="https://twitter.com/maddieraymond93" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/maddieraymond93&amp;source=gmail&amp;ust=1590563899764000&amp;usg=AFQjCNEZJqSk1GTj7Z0RC_RZVm6Jl2IDtw">Twitter</a>.

Maddie Raymond Flies The Gates With Prism

Wylie Dalziel is now managing the Dalziel Racing Syndications&rsquo; communications and finances through Prism.&nbsp; He has also launched a new Prism website.
Wylie provides the ultimate experience in horse ownership by drawing from his 20 years of experience in the industry. Today, Wylie works with trainers Phillip Stokes, Peter Moody, Clare Cunningham, David Brideoake &amp; Mitch Freedman, spending countless hours marking and inspecting yearlings so that they can offer only quality horses with the best potential to their owners. Wylie likes to focus on providing fun and fulfilling horse ownership experiences through transparency, regular communications and personal interactions with his clients, as well as social functions and track visits.
Learn more about Dalziel Racing by visiting their new Prism website at <a href="https://www.dalzielracing.com/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.dalzielracing.com/&amp;source=gmail&amp;ust=1590217310294000&amp;usg=AFQjCNEIkiyXR4dUL_a_I7WBlXpz4xNeYA">www.dalzielracing.com</a>.

Dalziel Racing Gives The Horse Ownership Experience A Personal Touch Through Prism

Caulfield based Trainer, Gemma Rielly, has moved the management of her stable&rsquo;s operations and communications to Prism.&nbsp; She has also just launched a new custom Prism website.
Gemma found her passion for horses and racing when she started working under Lindsey Smith in WA.&nbsp; Her stint with Lindsey saw her learn how to ride in between stable duties.&nbsp; She spent 3 years as an apprentice with Lindsey before transferring to Simon Miller at Ascot.&nbsp; Her jockey career took off in her first race, which also netted her first win aboard Whisky Prince at Northam.
Upon retiring as a jockey, Gemma spent her time learning about pedigrees, breeding and training horses.&nbsp; She gathered her experiences with Simon and then later with Mick Price.&nbsp; By 2015 she had her own stable and had purchased her first filly, La Belle Jude.&nbsp; Juju, as she is affectionately known, has been a most-consistent performer for the stable by securing black-type and earning close to $200,000 in prizemoney.&nbsp;&nbsp;
Today, Gemma continues to put the welfare of each horse in her stable first and foremost, opting for quality rather than quantity.&nbsp; She has a bright future ahead of her and you can learn more about Gemma by visiting her new Prism website at <a href="https://www.grracing.com.au/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.grracing.com.au/&amp;source=gmail&amp;ust=1590138683977000&amp;usg=AFQjCNHwptgW1US-KuShsZ2c2wxgPQsktw">www.grracing.com.au</a>.

Gemma Rielly Focuses On Quality Through Prism

Mark Jones is now using Prism to manage his communications, operations and finances.&nbsp;&nbsp;
Mark Jones has been a household name in NZ Harness Racing circles, long before starting his training career, as a successful driver.&nbsp; As early as eight years of age Mark was already driving solo.&nbsp; By age 22, he became the youngest driver to win the NZ Drivers Premiership.&nbsp; The strong work ethic that pushed his driving career to lofty heights is also serving him well as a trainer.
Mark&rsquo;s training career was kickstarted into the spotlight when he trained an impressive five winners on the card at Addington on May 1, 2009.&nbsp; That year also saw him train and drive a Group 1 winner bringing his total up to 52 wins for that season alone.&nbsp; Mark trained Champion trotter, Master Lavros, who was a two-time winner of Addington&rsquo;s Group 1 Dominion Handicap.&nbsp; He also won the big NZ trot Group 1 staying double, the Dominion at Addington and the Auckland Rowe Cup in the same season as a 5YO.&nbsp; Mark&rsquo;s current brigade includes the likes of Stylish Memphis, Willison, Burnham Boy, Plutonium Lady and Majestic Lavros to name a few.&nbsp;&nbsp;
Learn more about Mark by visiting his site at <a href="https://markjonesracing.co.nz/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://markjonesracing.co.nz&amp;source=gmail&amp;ust=1590016814284000&amp;usg=AFQjCNEE89q7gjAA33eo4VpQ82-6SS4IWg">www.markjonesracing.co.nz</a>.&nbsp;

Mark Jones Drives Forward With Prism

One of the many things we are proud about at Prism is our unprecedented levels of support we offer to all clients regardless of size.
From set up, to training, to any ongoing requests, we have the quickest response times in the industry and are always available. During normal business hours, you can expect a response to your enquiries within minutes with most issues resolved straight away. Weekends and after hours are naturally a little longer, but we are always there for you to ensure your Prism experience is seamless and trouble-free.
In addition to this, we are always looking to innovate and tailor the platform to your needs, so it's not just about what you have today, but what is possible for tomorrow.&nbsp;
For more information on our Support processes, please visit <a href="https://www.prism.horse/support-page" target="_blank" rel="noopener">https://www.prism.horse/support-page</a> or email us at <a href="mailto:support@prism.horse">support@prism.horse</a>.&nbsp;

Find the Line With Prism Support

Matthew Dale is now using Prism to manage his stable&rsquo;s finances and operations.&nbsp;&nbsp;
A graduate of Equine Business Management from Sydney University, Matthew Dale has been well known by his peers for his attention to detail and passion for horses.&nbsp; He has worked closely with various trainers including Gai Waterhouse and John O&rsquo;Shea.&nbsp; He limits his stable to just 25 horses so that he can provide each horse all the care and attention it needs to meet its potential.&nbsp; This approach has been very successful so far, earning him one of New South Wales&rsquo; best strike rates for over 10 years of operation from Canberra.&nbsp; The recently retired gelding, Fell Swoop, was Matthew&rsquo;s flag bearing horse for many seasons and amassed close to $2 million in prize money over his career.
Learn more about Matthew and his team by visiting his site at <a href="https://mjdaleracing.com.au/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://mjdaleracing.com.au/&amp;source=gmail&amp;ust=1589603915113000&amp;usg=AFQjCNEQ4CYx_oreH8V5gCAy8pw7Ay4_UA">www.mjdaleracing.com.au</a>.

Matthew Dale Swoops On Prism

South Australian trainer, David Tootell, is now using Prism to manage his stable's communications and finances.
David has racing in his blood.&nbsp; The son of evergreen jockey David Tootell (Snr), David inherited his father&rsquo;s passion for racing and learnt the ropes from a very young age.&nbsp; Today he runs a boutique stable out of Morphettville, opting to train fewer horses at a time to ensure each receives the utmost care and attention it deserves.&nbsp; David&rsquo;s approach has been proven with several winners this season, including his more well-known gallopers in Valliano and Quiddick.&nbsp;&nbsp;
Learn more or get in touch with David on <a href="https://twitter.com/bigdavetoots12" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/bigdavetoots12&amp;source=gmail&amp;ust=1589518727312000&amp;usg=AFQjCNGTT5wd0WQ-73zzSY9SeqDNnxj0LQ">Twitter</a>.

David Tootell Goes To The Next Level With Prism

Jamie Stewart is now using Prism to manage his stable&rsquo;s communications and finances.
Based at Moruya, located on the far south coast of NSW, Jamie runs a &lsquo;boutique operation&rsquo; where he has direct access to the racecourse, beach &amp; Moruya River to add variety to his horse&rsquo;s training regimes. &nbsp; Jamie is an accomplished horseman and rides most of his work himself so has an intimate knowledge of how each and every horse is progressing in their preparations.&nbsp; Jamie spent over a decade working for trainers such as Anthony Freedman, John Sadler &amp; Leon and Troy Corstens to learn his craft and it has held him in good stead.&nbsp;&nbsp;
Jamie Stewart has a proven track-record and an 11.5% winning strike rate with his latest winner Globalize scoring at the Sapphire Coast on March 27.&nbsp; Mr. Magical came out with a win on debut and other gallopers such as Hemmerle have been good money spinners for the growing stable.
Learn more about Jamie Stewart by visiting his <a href="https://www.facebook.com/Jamie-Stewart-Racing-108562744042468/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.facebook.com/Jamie-Stewart-Racing-108562744042468/&amp;source=gmail&amp;ust=1589445508456000&amp;usg=AFQjCNFc-mXK-9o4pRJME9SAjptbFE54YA">Facebook page</a>.

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Yassy Nishitani Finds The Line With Prism